Tauran Digital

Lab

Top-tier marketing and sales organizations focus on customer-centric strategies, build agile methodologies, and leverage data and analytics to deliver exceptional results and customer experiences. Our advisors guide clients in achieving the desired outcomes.

Traditional siloed approaches to sales and marketing may not deliver the desired result in the hyperconnected world. Additionally, in the current dynamic landscape, customer behaviour remains unpredictable and cross-functional collaboration remains challenging. Our experts help clients recalibrate their approaches with data-driven secure efficient growth in this fast-paced environment.

Marketing & Brand Strategy

The ever-evolving market conditions and consumer preferences make it essential for businesses to embark on a journey of self-discovery. This necessitates the need to craft a unique brand and market positioning strategy to stand out.

At the same time, engaging customers in a meaningful way is pivotal in the digital age, making your Brand Experience and Customer Engagement Strategy indispensable. Our experts help clients with Brand Assessment, Audit, and benchmarking services and equip clients with the necessary insights to evaluate their brand's performance. With our tailored advisory services, we empower clients to overcome obstacles and thrive in a rapidly changing business environment. Our services are,

Brand Assessment, Audit, & Benchmarking
Brand & Market Positioning
Brand & Marketing Assets
Brand Experience and Engagement Strategy
Product Launch & GTM Strategy

Digital Marketing & Digital Design

The digital marketing landscape today is complex due to ever-changing customer behaviour. Navigating through evolving technologies, shifting consumer behaviours, and a competitive online environment can be daunting.

Our experts work with clients to design a robust digital engagement and conversion strategy to help them excel in the digital landscape. Our experts also help clients conceptualize a lasting positive impression while streamlining processes and maximising the efficiency of their marketing team. Our services are,

Digital Marketing and Social Media Strategy
Digital Engagement & Conversion Strategy
Design Thinking, UI/UX Research & Design
MarTech Stack Optimization Strategy

Marketing Organization Excellence

The goal for most CMOs now is driving maximum brand impact in a cost-effective manner and optimizing marketing functions. The complexities of today's market, the dynamic digital landscape, and the need for a seamless and revenue-driven approach all pose significant hurdles.

Our experts can help clients in ensuring every marketing dollar is spent wisely and generates measurable returns. We help clients restructure their marketing efforts so that it is efficient and aligned with their business objectives. Our services are,

Marketing Spend Management & Optimization
Marketing Operations Model
Marketing as a Revenue Generation function

Fractional CMO

To navigate the challenging market landscape, drive customer engagement and optimize marketing spend, many organizations, need a full-time CMO but may not have access to their senior-level marketing expertise.

Our experts provide access to top-level marketing expertise and bring a wealth of experience, strategic insight, and a fresh perspective to drive marketing initiatives, boost brand presence, and fuel business growth for our clients. Our services are,

Marketing Plan & Strategy
Managing, Growing, and Mentoring Team
Enabling Sales Growth & Budgeting
Corporate Marketing
Employer Branding
Brand Advocacy & Demand Generation

Customer-Centric Strategy

Rapid technological advancements, fierce market competition, and constantly evolving consumer expectations are among the prominent hurdles in the present time. To overcome these challenges and thrive in the digital era, businesses require expert guidance that can empower them to generate revenue, enhance efficiency, drive productivity, and excel in customer relationships.

Our experts help clients in enabling informed decision-making at the highest levels of the organization. Our clients trust us to help them understand customer sentiment, enabling them to make improvements that enhance customer excellence. Our services are,

C-Suite Advisory Board
C-suite and leadership events
CSAT & NPS
Account Analysis & Strategy
Bid/Deal Support & Sales Effectiveness
Thought Leadership
Market Opportunity Assessment
Customer Analytics

Startup Advisory

Startups often grapple with a myriad of issues, from market uncertainty and resource constraints to intense competition and the need to build a robust brand. From idea validation and product-market fit to fundraising and scaling for growth startups challenges are neverending. In this dynamic landscape, our advisory services serve as your strategic compass, helping you navigate the complexities and seize opportunities.

Our experts serve as your strategic compass, helping you navigate the complexities and seize opportunities. Our services are,

Seed funded

Idea validation and Product-Market fit
MVP and Pitch Deck Development
Community Development
Market segments and customers
Go-to-Market
Hire and Build team
Choosing the Right Tech
Fundraising

Rocketship

Business Scalability & Growth
Brand Building & Engagement
Marketing Plan & Strategy
Fundraising

Tauran Digital Lab

Internationally acclaimed experts enlisted by the World Bank and United Nations.

Consultants who have been instrumental in formulating and executing strategies using digital technologies to drive socioeconomic progress.

Established approaches and resources for providing strategy consulting services in the global ICT, BPO, and KPO sectors.

An expert network encompassing industry thought leaders, subject matter authorities, professionals skilled in investments and government relations, management experts, advisors, and researchers.

Our network of advisors excels in research, analysis, reporting, and crafting market entry strategies. and has advised over 100 international agencies and corporates in the strategic and efficient implementation of socio-economic development initiatives throughout Asia and Africa.

Global advisory footprints with experts in various geographic locations.

Why Tauran Advisors

Case Studies

GTM Strategy for a global technology provider

A leading global digital workplace solutions provider wanted to launch their newly built product into the North American market. The provider needed assistance with Go to Market plan (GTM) that addressed business challenges from multiple perspectives and ensured that the resulting GTM was linked to commercial realities and viable growth pathways.

Our experts designed a quantitative and qualitative survey to understand buyer preference and a deep understanding of customer needs. We devised a data-driven approach, analyzing existing research, customer feedback, product documentation, and competitor analysis, to identify the current state and propose solutions for the business challenges. In-depth secondary research, competitor evaluations, and customer needs analysis allowed us to tailor proposed solutions to meet the specific desires of the North American market.

This helped the client successfully launch the digital workspace solution and build a robust alternate revenue pipeline for their business.

Global Brand Transformation for an IT service provider

A technology company needed to refine its market positioning, improve user experience, and achieve global website integration. The existing website suffered from low engagement, poor navigation, and high bounce rates.

We embarked on a comprehensive brand and website transformation. Through research and analysis, we developed a clear and compelling market proposition targeted at technology decision-makers. We revamped the website user interface and user experience (UI/UX), creating intuitive web pages with a well-organized hierarchy and engaging content. Finally, we seamlessly integrated existing offerings into the website for a global audience.

The transformation resulted in a strong market proposition resonating with the brand and target audience to drive business growth.

Market Analysis for a Health Tech Company

A Health and Wellness startup wanted to understand the market for health and wellness products, including chronic disease remission, and obesity. They wanted to understand key market players, market potential, revenue opportunities, partners and demand drivers to launch their mobile application.

We performed a comprehensive market analysis, combining in-depth primary research through email and phone surveys with a thorough review of secondary research including industry reports, knowledge bases, and key IP documents. A rigorous competitive analysis, dissecting competitor pricing strategies, partnerships, value propositions, and outreach methods was conducted to ensure recommendations for Go-to-Market and Marketing plan.

Market positioning and Website transformation

A US-based digital transformation service provider required assistance to carve a niche for their services and revamp their website.

We performed market analysis to understand the competitive landscape, existing market positioning, customer preferences, and differentiators to devise a value proposition that resonates with the target audiences. A qualitative and quantitative survey was conducted to arrive at the recommendations for the provider.

We completely transformed the website and leveraged new-age UI/UX techniques and SEO-optimized content to deliver an engaging website that resulted in driving organic leads.